The right domain name is generally short, descriptive, and easy to remember. It gives customers and search engines an easy way to remember and find you. You can think of it as being the equivalent of a brick-and-mortar store in a desirable shopping district.
Using a premium domain for your website and your company’s email addresses helps establish credibility and professionalism, both online and offline. Selecting a memorable domain for your business, and investing in a professional website shows potential customers that you are an established, legitimate business.
Your domain name should appropriately reflect your business name. Domains are valuable online real estate and are, therefore, in high demand.